The Centre for Ageing Better commissioned Ipsos MORI to conduct a mixed methods research study designed to understand the barriers and enablers to a good later life.

Below is a brief summary of what the research entailed
Cluster analysis to identify segments of people aged 50 years and older with similar levels of wellbeing
In depth qualitative work with 24 people who matched the profiles of these segments
Diary work, to monitor wellbeing over a week
Return visits to 12 of the participants from stage 2, plus photography work
A quantitative survey of c.1400 people aged 50 years and older
The purpose of this site it to help you get to know each of the six segments better.
This site aims to convey the lived experience of people in each of these six segments, with a particular focus on their health, financial situation and social connections – the three factors that were consistently identified as being important for a good later life.
Download the documents below that were created to support the research of this project.
Later Life in 2015: main report Methodological Report Data Tables Survey Figures Executive Summary